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Privacy Policy


In accordance with Regulation (EU) 2016/679 (General Data Protection Regulation - GDPR) and Spanish Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), this Privacy Policy explains how KALK (White Division S.L.) collects, uses, and protects your personal data when you visit or make a purchase through www.kalkstore.com.

Likewise, the user authorizes the processing of their data to send information about KALK products and services when consent has been granted. The user may withdraw said consent at any time. You may exercise your rights in accordance with current regulations. To exercise these rights, you can contact us through the following contact form. The data controller is KALK, with registered address at C/ Xixona, 3 - 03204 Elche (Alicante), Spain.

1. Data Controller

  • Company name: White Division S.L.
  • Brand: KALK
  • Tax ID (CIF/NIF): B02997666
  • Registered address: C/ Xixona, 3, 03204 Elche (Alicante), Spain
  • Email: kalk@kalkstore.com

2. Personal Data We Collect

Depending on your interaction with us, we may collect the following data:

  • Identification and contact data: name, surname, email, phone number, shipping and billing address.
  • Order data: purchases, orders, returns, exchanges, incidents and communications.
  • Payment data: we do not store full card details. Payments are processed through secure payment providers.
  • Browsing data: IP address, device, browser, language, country and cookies (if accepted).
  • Marketing data: newsletter subscription, preferences and interaction with our communications.

3. Purpose of Processing

  • To manage orders, payments, shipping, returns and customer support.
  • To send transactional communications related to your order.
  • To comply with legal and regulatory obligations.
  • To respond to inquiries via forms, email or other channels.
  • To send marketing communications (only if you have given consent).
  • To analyze website performance and advertising campaigns (with consent).
  • To prevent fraud and ensure website security.

4. Legal Basis

  • Contract: for processing related to purchases and services.
  • Legal obligation: for compliance with applicable laws.
  • Consent: for marketing and non-essential cookies.
  • Legitimate interest: for security, fraud prevention and service improvement.

5. Data Recipients

We may share your data with trusted service providers necessary to operate our business, such as payment providers, logistics companies, ecommerce platforms, email marketing tools, analytics and advertising services, customer support tools and public authorities when required by law.

All providers process data under appropriate legal safeguards in compliance with GDPR.

6. International Transfers

Some providers may be located outside the European Economic Area. In such cases, we ensure appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.

7. Data Retention

We retain your data for as long as necessary to manage our relationship and comply with legal obligations.

Data processed based on your consent will be stored until you withdraw your consent or request deletion.

8. Your Rights

You have the right to:

  • Access your personal data
  • Request correction or deletion
  • Request restriction of processing
  • Object to processing
  • Request data portability
  • Withdraw your consent at any time

To exercise your rights, contact us at kalk@kalkstore.com.

You also have the right to lodge a complaint with the Spanish Data Protection Authority (AEPD): www.aepd.es

9. Marketing Communications

We will only send marketing communications when there is a valid legal basis, particularly when you have given your consent or when permitted under applicable law for existing customers.

You can unsubscribe at any time using the link in our emails or by contacting us at kalk@kalkstore.com.

10. Minors

This website is not intended for children under 14. If we detect data collected without proper authorization, it will be deleted as soon as possible.

11. Security

We apply appropriate technical and organizational measures to protect your personal data in accordance with GDPR and LOPDGDD.

12. Changes to this Policy

We may update this Privacy Policy to reflect changes in our practices, services or applicable laws. The latest version will always be available on this page.

Additional legal information (Impressum– Germany)

In accordance with applicable German legislation, in particular §5 of the Telemedia Act (TMG), users residing in Germany may consult the complete legal information of Kalk (Impressum), which includes the identifying details of the website owner, at the following link: Impressum

This section provides information about the identity of the responsible party, registered office, contact details, tax identification number (CIF/VAT), and other mandatory information in accordance with German regulations.